St. George, Utah
2006
Public
12
Natural and Organic Skincare Products
https://www.kimberlyparry.com/
Founded: 2006
Publicly Traded
Employees: 12
Few life events can compare to the stress of moving. But with the successful move now behind her, Kimberly Parry is thrilled with her decision to headquarter Kimberly Parry Organics in St. George, Utah.
“There is something special about this state,” says Parry. “We love the people here. They are nice and live old-fashioned values that make for a good work force.”
When Parry started Kimberly Parry Organics, work often brought her through the St. George area. “When we talked about where we wanted the business to be as we grew, Utah kept popping up into our mind,” Parry says.
Now that she’s here, Parry believes that she has the resources and options to grow Kimberly Parry Organics, nationwide and internationally. Her products are already sold online and in high-end spas. But she has received substantial interest internationally and is getting ready to launch into more countries worldwide.
But it all started with a need to help her baby’s little behind.
“Bum Butter started because my firstborn had uber-sensitive skin. The doctor recommended that I use natural products on her skin. I did. And it just got worse,” Parry says.
So she began research the ingredients of the products she was using. “It may as well have been all in Latin,” she says. Parry was also horrified to discover that over 80 percent of the ingredients in ‘natural’ and ‘organic’ products were petroleum based, a loophole because petroleum is actually a natural product.
“I tell people that sulfuric acid is a natural product, too, but you don’t want to put it all over your body,” Parry says.
Kimberly Parry Organics now offers a complete line of organic skin care, body care, baby care and wellness products.
“We do all of our own formulations. We do not outsource,” Parry says. “All of our products are made by us. They are toxin free, even our bug spray, and everything passes our annual USDA inspection.”
Ensuring all of her products are toxin free and made with completely organic ingredients takes more time and more work, but it is something Parry feels is important. It’s her passion.
“Women put five pounds of chemicals on their body every year. It’s what we do. And that gets into our blood stream. Our children are born with that toxic burden. We have a responsibility to do better and be more educated,” Parry says.
Parry prides herself on her fussiness and dedication to the quality of her products. “We make our own extracts,” she explains, “and I infuse all of the oils. It requires a little more thought, a lot more planning, and hard work. But if we can put a man on the moon, how difficult can this be, really? And it’s fun.”
Challenges: “We need more people,” Parry says. But she wants to be careful in her hiring to ensure she hires the right people the right way. “It’s all about managing our growth.”
Opportunities: The Asian Pacific market has embraced the Kimberly Parry line of products, and Parry is looking to develop similar relationships internationally. Kimberly Parry is also growing its brand through commercials accessible on the internet. “You’ll be seeing a lot more of us,” she promises.
Needs: “It’s about our people,” Parry says. But her company has found a great partner in Dixie State University. “We hope to be able to set up internships,” she says. Parry is also looking for local producers who can provide quality, organic ingredients to her. “We outsource from all around the world, but if we can get more products right here in Utah, that is of high interest to me. We are looking for the right partners for the right materials.”