The Art of Making: Greeley Hat Works

Greeley Hat Works has been making custom cowboy hats since 1909. CompanyWeek caught up with Chief Vision Officer and Head Hatmaker Trent Johnson to discuss the company's meticulous manufacturing process.

"We love turning customers' dreams to reality in the medium of felt," says Johnson, just the fourth owner of the company in its 112 years. "We made the hat, but you helped create the hat."

Produced by Jonathan Castner Photography + Motion for CompanyWeek.