Selling manufacturing to a new generation

Manufacturers across the United States are targeting schools and colleges to let young people know there is more to manufacturing than pulling levers on an assembly line.

“People still have the idea that manufacturing is a dirty dungeon place,” said Andy Bushmaker of KI Furniture, a maker of school desks and cafeteria tables in Green Bay, Wis. The goal, Bushmaker said, is to get people to see manufacturing jobs as the high-tech, high-skilled and high-paying careers that they can be in the second decade of the 21st century.

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