How Two Brothers Built A Manufacturing Industry Leader

This story is actually a formula of how to build an industry leader from scratch. Figure how to create value, forge major partnerships to drive revenue, and excel at innovation turning each challenge into a significant market differentiator. Sascha is CEO driving the business and his brother Andy is a brilliant innovator and CMO. Together they share insights on how they built Electrotemp (http://www.forbes.com/www.glacialhome.com) from start up to the world’s leading manufacturer of quality water coolers within 15 years.

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