Honda Makes Acura a Stand-Alone Division to Spur Sales

Mar 12, 2014

Honda Motor Co., making good on plans to focus more on the image of its Acura brand, is setting it up as a division within the company for the first time with dedicated management, marketing and other resources.

The first premium car brand from an Asian automaker will be known as the Acura Division starting April 1 and be led by U.S. Senior Vice President Mike Accavitti, the company said in a statement yesterday. The company’s namesake Honda Division will be led by Jeff Conrad, and both he and Accavitti will report to U.S. Executive Vice President John Mendel.

From Bloomberg